How smart are your Car's tech gadgets?
By Tom Ripley for our content partner: Driving Today 
Not only is this inefficient; it is also ineffective. Even though  today's cars have more computing and sensing power than ever before,  they are not nearly as smart and, more to the point, as easy to operate  as they could be.  
While auto manufacturers are already introducing  intelligent application solutions to individual issues like sound or  safety on a piecemeal basis, this incremental addition of features and  functions is probably not the most effective approach, according to a  new report from Strategy Analytics.  Instead, looking at cars as robots  might be a better way to build automobiles in the future.
"Automakers interested in developing smarter cars can learn a great  deal from the US military's efforts to accelerate the development of  autonomous vehicles," said Neena Buck, vice president of the emerging  frontiers program at the research firm.
As with many mature, consumer-oriented products that have a long  history of development, today's cars suffer from feature overload, often  at the expense of the driver's understanding and reaction time,  Strategy Analytics says. 
With more and more computing devices on board  cars, product planning and marketing groups within car companies are  providing the usual checklist approach of features and functions within  each category of car in order to compete with their rivals.  But this ad  hoc approach to features can result in cars laden with unused and/or  unusable features. 
Some of the luxury vehicles from European  manufacturers are so dense with features that it is doubtful most owners  even try to use them all, much less use them on a day-to-day basis.  In  fact, some automakers are finding that adding features actually injures  their customer satisfaction scores.
Part of the problem is that a knowledge gap exists between vehicle  manufacturers, who are accustomed to feature-by-feature comparisons and  incremental additions to cars, and developers of autonomous vehicles who  have had to re-think the design of a vehicle from the ground up. A new  Strategy Analytics report discusses how automotive OEMs and suppliers  can leverage work done in autonomous robotics systems to create smarter  vehicles that can recognize their occupants, understand driver and  passenger needs, continuously anticipate obstacles and problems, and  inform or assist the driver to take appropriate action.
"More and more, competition within the automotive industry is going  to be based on intellectual property and software built into vehicles,  in addition to the physical design and visual appeal of the actual car,"  said Ian Riches, director, Automotive Electronics Service. "Vehicles  with built in self-awareness, as well as ongoing situational awareness,  are going to become increasingly commonplace, as high-end offerings in  today's passenger cars migrate to all vehicles across the board."
Driving Today Contributing Editor Tom Ripley writes about  automobiles and the human (not to mention robotic) condition.  He lives  in Villeperce, France.

